The specialist
behind
the system.
AI SEO specialist. I help brands get cited inside ChatGPT, Google AI Overviews, and Perplexity — using implementation, not theory.
What I
actually do.
Three specialisations. Each one links to the others — but any one can be the starting point.
GEO / AEO
Getting brands cited inside ChatGPT, Perplexity, and Google AI Overviews. Entity clarity, source authority, structured content for AI passage citation and knowledge graph visibility.
Verified #1 ChatGPT citation · B2B AU market
Full details →Traditional SEO
Topical authority, content silo architecture, technical SEO audits, Core Web Vitals, schema markup, and Shopify-specific SEO builds. The foundation generative engine optimisation builds on.
3× organic growth · D2C Shopify · 6 months
Full details →SEO Automation
Claude and n8n workflows replacing repetitive SEO execution without replacing strategy. Keyword research, briefs, metadata, internal linking, and reporting — all automated and calibrated to your brand voice.
3 brands · one workflow · 80% time reduction
Full details →Track record — verifiable
Home & lifestyle channel. 12 months. Zero paid promotion. Pure YouTube SEO and content strategy.
B2B AU brand outranking Big Four firms for primary commercial queries. Confirmed via UTM-tracked sessions.
AU, US, and UK markets managed simultaneously with a single Claude-powered automation system.
Active engagements across Australia, United States, and United Kingdom. Async-first, timezone-agnostic delivery.
How I got here.
Organic SEO foundations
Started with e-commerce and service businesses — technical SEO, content strategy, and link building for AU and IN markets.
YouTube SEO content system
Built a content system from scratch that grew a home & lifestyle channel to 700K+ views in 12 months. Zero paid promotion. Pure search strategy.
AI pivot: GEO and AEO
Started building Generative Engine Optimisation strategies before the industry had a name for it. First verified #1 ChatGPT citation for a B2B AU client.
Automation at scale
Claude-powered SEO workflows running for 3 Shopify brands simultaneously across AU, US, and UK — handling keyword research, briefs, metadata, and reporting.
Tools I use.
Actual client work stack. Not sponsored. Not a laundry list — every tool here has a specific role.
Keyword research, backlink analysis, and topical authority gap mapping.
Performance tracking, indexing issues, and Core Web Vitals monitoring.
Full-site crawls, redirect audits, and technical SEO issue identification.
Content briefs, metadata generation, n8n workflow logic, and GEO strategy drafting.
Citation testing, entity research, and prompt-based content optimisation.
Brand mention tracking, citation gap analysis, and AI search monitoring.
Building SEO automation workflows — keyword clustering, reporting, brief generation.
SERP data API for keyword research and competitor ranking analysis.
AI citation monitoring across ChatGPT, Perplexity, and Google AI Overviews.
Client-facing SEO dashboards pulling from GSC, GA4, and custom data sources.
Competitor analysis, keyword difficulty, and site audit workflows.
NLP-based on-page optimisation and content score benchmarking.
Structured data generation, JSON-LD validation, and rich result testing.
Instant URL submission to Bing, Yandex, and supporting search engines post-deploy.
CDN, Edge caching, performance optimisation, and Pages deployment.
How I write here.
Everything on this site is grounded in real implementation. No "5 ways to use AI for SEO" takes. No "the future of search" speculation without data to back it. If a guide claims a tactic works, it shows the script, the output, and the result — not the theory.
I write primarily about GEO and AEO, technical and topical SEO, and AI-powered SEO automation. Every piece is aimed at practitioners who are already running these systems — not people deciding whether to start. If you want high-level overviews, there are ten thousand other places to find them. Read the writing →
Where to
find me.
Ready to talk AI SEO?
Tell me what you're trying to rank for, what markets matter, and where your current visibility stands. I'll give you a direct read on what's missing.